Method used
Fly on the wall, shadowing.
Trolley
House wife with kids
Maids
Two or more shoppers
Family
Basket
Alone
House wife without kids
Older people
Men
How they pay their items?
interview with cashier
-Majority in cash.
-Working people uses NETS or CREIDT CARDS.
Comparison
-Most house wife walk the whole supermarket.
Take their time to look around.
-Men usually goes straight to the items they want, take and go.
Surveys
-Most people come to look for items on discounts.
-do not come in shopping list because either have in mind or look around, saw something, remembers then buy.
-Those shopper who goes straight to the items are usual shoppers.
-Those who seldom shop in NTUC, would walk around look at those items tagged discount, make comparison before buying.
-They don’t come in shopping bags.
*Some says unless they’re buying rice or toilet papers
Express Lanes
-Why don’t use ?
* didn’t know there’s an express lane.
* didn’t know that they can take 1 basket, thought it was only for people with 5 to 7 items.
* Too many people using the express lane rather find the shortest lane
* use to normal lanes
* minority said : sometimes the express lane only got one counter. So it’s the same as queuing the normal lanes
*one said : why go to side when already in middle?
- Why use?
*cause its called EXPRESS. So should be faster
How they purchase bulky items.
- Items cost $ 100 and above, NTUc got free delivery.
- Take cab home.
- Family members fetch.
- Those staying in walking distance: “we bring our own trolley.”
Do you think theres a need for improvement? Are you happy with the service here?
Summarize
Majority : Everything is good, its big. we can find what ever we need for daily usage in here.
some : when it’s around evening, off work time. we hop that the cashiers can be faster.








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